McConnell Honda

Motor Trend magazine recently hosted a very intriguing interview with the head of R&D at Honda, Kotaro Shige. And, you can push your visual of a stoic 'suite' out of your mind. According the Motor Trend, Shige is Honda's 'Rock-Star Exec' and 'the Jimmy Page of Japan's auto industry'.

We don't think Motor Trend was being gracious for the sake of it either. Sure, Shige has been working at Honda since…

Attention college students.. and parents of college students. Honda has launched the Civic "Study Break" social marketing tour to promote the automaker's six all-new 2012 Civic models at select universities on the West Coast. Why should  you care?

First of all, the tour, hosted by the Honda Civic's Facebook page (http://facebook.com/hondacivic) is specially designed to engage college students in a fun way, providing them with the opportunity to explore the…